About

FanZone

Activate your brand experience at the Open Masters Games Abu Dhabi 2026

The Fan & Community Zones at Open Masters Games Abu Dhabi 2026 (the largest sports experience in middle east)are not exhibition spaces.

They are living destinations where people move, connect, and belong even without a competition ticket.

We invite UAE brands to co-create interactive, human-centered experiences that reflect the spirit of the Games and leave a lasting impact on the community.

Why Participate?

-Engage directly with active 30+ audiences

-Associate your brand with health, longevity, and movement

-Build authentic community connection

-Activate within a landmark international sports event
Activation Pillars

MOVE – Movement as joy

-LIVE LONGER – Health as a lifestyle

-BELONG – Community and connection

-ROOT & IDENTITY – Culture lived, not watched

-AMAZEMENT & MEMORY – Iconic, unforgettable moments