Activate your brand experience at the Open Masters Games Abu Dhabi 2026
They are living destinations where people move, connect, and belong even without a competition ticket.
We invite UAE brands to co-create interactive, human-centered experiences that reflect the spirit of the Games and leave a lasting impact on the community.
Why Participate?

-Engage directly with active 30+ audiences
-Associate your brand with health, longevity, and movement
-Build authentic community connection
-Activate within a landmark international sports event
Activation Pillars
MOVE – Movement as joy
-LIVE LONGER – Health as a lifestyle
-BELONG – Community and connection
-ROOT & IDENTITY – Culture lived, not watched
-AMAZEMENT & MEMORY – Iconic, unforgettable moments